IHG requested my team to completely rebrand Priority Club Rewards program. This meant redesigning membership materials, both on and offline. We shot a new photo library of beaches as we traveled around the world. Timed to capture natural light, then retouched to emphasize a golden glow, we made these images stunning but real — something a viewer could picture themselves stepping into that still conveyed the luxury of the brand. We ended up with a unique and memorable photo aesthetic that we contrasted with our text treatment, ultimately creating a clean and luxurious experience that the client was very happy with.
