GEICO Literal Office: Verbal Email
It’s crazy for me to think that four 15-second spots took over 8 months to create and produce. From concept to creation, I worked on every part of the project. I worked closely with a copywriter to direct visuals as we wrote scripts and tried to imagine this penny pinching office. With our team, I pitched the concept to the client. Once approved, I made sure the look and feel of the GEICO brand was captured throughout production — on set and through editing sessions. I’m happy that these silly spots about an office trying desperately to save money were a hit.
Also happy to say they were picked up by AdWeek as Ad of the Day
GEICO Literal Office: BCC
GEICO Literal Office: Sharing an Office
GEICO Literal Office: Selling the Projector
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