National Donut Day is the biggest day of the year for Dunkin, so we went all out.
First, we started with a photoshoot where we captured the personality of each donut that would feature on the day.
Activations
To amplify the campaign we even created a custom donut font.
Once we created the font, we had to make sure it was everywhere, including custom merchandise that sold out in record breaking time.
Instagram
We created interactive stickers that people could use and tag us to spread the word about National Donut Day.
Instagram Polls
