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How do you make people see an almost 100-year-old brand in a completely new light?
We gave V8 a bold new identity—one that celebrated the people who drink it.
With the “Not Your Average Beverage” campaign, we set out to show that V8 isn’t just a vegetable juice; it’s a drink for people who are boldly themselves. People with unexpected taste, unapologetic swagger, and no interest in following the crowd.
We gave V8 a bold new identity—one that celebrated the people who drink it.
With the “Not Your Average Beverage” campaign, we set out to show that V8 isn’t just a vegetable juice; it’s a drink for people who are boldly themselves. People with unexpected taste, unapologetic swagger, and no interest in following the crowd.