How do you reintroduce a classic lunchmeat brand to a new generation of sandwich lovers? You give it a bold new voice—and let Bryan Cranston deliver it.
With “Oh, Hill Yeah,” our rebrand broke from category convention, swapping soft food cues for swagger, confidence, and a little bit of bite. Cranston’s voice brought unmistakable attitude to the work, turning simple sandwich moments into declarations of flavor, pride, and satisfaction.
With “Oh, Hill Yeah,” our rebrand broke from category convention, swapping soft food cues for swagger, confidence, and a little bit of bite. Cranston’s voice brought unmistakable attitude to the work, turning simple sandwich moments into declarations of flavor, pride, and satisfaction.
After Bryan Cranston brought the bold to TV, we handed the mic to Amy Sedaris to carry the campaign into social.
With her offbeat charm and quick wit, she brought fresh energy to the lunchmeat aisle—making sandwiches for her friends, breaking the fourth wall, and turning everyday moments into joyful chaos.
With her offbeat charm and quick wit, she brought fresh energy to the lunchmeat aisle—making sandwiches for her friends, breaking the fourth wall, and turning everyday moments into joyful chaos.
