How do you turn every parent’s worst fear into a reason to believe? You lean into it—hard. 
To spotlight the protection Huggies Little Snugglers provides, we exaggerated the lengths a parent might go to avoid a blowout—like suiting up in a full plastic raincoat before picking up their baby. The visual was absurd, but the message was simple: the only protection that should matter is the diaper.
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