What’s the best way to prove just how soft Huggies Snug & Dry diapers really are? 
Catch the toughest guy in Hollywood off guard.


In this campaign, Danny Trejo, known in the industry for his signature scowl, gets completely disarmed by the unexpected softness of a Huggies diaper. It’s an emotional twist from a man who’s made a career out of being unshakable, and a bold reminder that Huggies delivers softness even the toughest can’t resist.
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